Let’s get To know each other…
About Me
“Some people want it to happen, some wish it would happen, others make it happen.”
– Michael Jordan
Hi, I’m Cosmin
With more than 20 years of experience as a marketing executive, I’ve held marketing leadership roles at renowned brands such as Samsung, USAA, General Motors, RadioShack, and across diverse industries.
I have spearheaded the development and execution of award-winning marketing strategies that led to over $245m in growth and revenue.
Recently, my focus has transitioned to leveraging AI marketing technology to scale marketing outcomes as a Fractional Executive.
My expertise lies in automating approaches to reach fresh audiences and translating these connections into high-quality sales for Small Business, SaaS companies, and startups.
I am also the founder of the Fractional Officer Method. A community of over 1,500+ fractional leaders that are setting the standard for top fractional executives across diverse functions.
Let’s solve your marketing challenge!
Frequently Asked Questions
What sets me apart?
I always start with a customer-first mindset. I want to understand the customer, pain points, ideal customer profile, and customer journey (or lack thereof).
This leads to understanding how they will respond to the outcomes that we will build and execute a marketing strategy to increase the likelihood of exceeding our goals.
Can you help my company scale up its marketing?
I have led marketing for brands across multiple industries, specializing in growth marketing.
Ideally, if you are a revenue-generating business, your growth has stagnated, or you want to transform your marketing outcomes for greater results, this scenario is ripe for success.
What is my goal for each client?
My goal is to ensure that we have a solid understanding of the marketing problem we are trying to solve with clear measures of success to build and scale results.
I go beyond the “shiny new marketing flavor” that most marketers will recommend.
As a full-stack marketer, I consider online, offline, traditional, digital, organic, social, influencer, content, word-of-mouth, event-based marketing, account-based marketing (ABM), franchise strategy, and never-done-before marketing strategies.
Driving profitable revenue growth is the common thread that ties it all together.
Describe your leadership style.
As a fractional CMO, you don’t get a consultant who delivers a PowerPoint deck and then moves on. You get a servant leader with a player/coach mindset.
My success is exceeding your goals and ensuring your team and everyone I am exposed to grows their marketing and leadership skills.
I have been known to overshare knowledge and expertise to strengthen the team.
What is my working style?
I am known as someone who is collaborative and drives alignment by nature. At the beginning of the relationship, I am all about understanding and connecting with the people inside your team.
I focus on a healthy balance of emotional intelligence and analytical approach to successfully manage and build relationships with the direct teams and various stakeholders throughout the company.
I’ve led marketing for companies that are startups with 35,000+ employees.
What makes you “tick”?
I am extremely satisfied by seeing the big picture and finding a solution to bring order to chaos.
I approach challenges with a mindset of the right brain (analytical/process) and left brain (creative/problem-solving). This enables various tests and learning so we can all learn and showcase ongoing success.
Testimonials
What My Clients Say
Cosmin has brought his vast experience and expertise to the table and has helped us develop a comprehensive marketing strategy that has propelled our business to new heights.
Jason C.
Cosmin’s hard work, customer-centric approach, and visionary strategies paid off. He broke down barriers, united people, and led a transformation that few would’ve been able to achieve.
Esteban C.
A poised professional who understands the importance of detail and planning. He displays both heart and courage in everything he does …and human-centered leadership in his role.
Michelle W.
Did You Know? …Fractional CMO vs. Consultant
Strategic Fractional CMO
– Experienced Executive Leader
– Seat at Table with C-Suite
– Deliver Overarching Strategy
– Lead Implementation of Strategy
– Oversight on MarTech Stack
– Oversight of Marketing Processes
– Oversight of the Marketing Budget
– People / Team Management
– Onboarding New Talent
– Onboarding New Vendors
Marketing Consultant
– Experienced Executive Leader
– Seat at Table with C-Suite
– Deliver Overarching Strategy
– Lead Implementation of Strategy
– Oversight on MarTech Stack
– Oversight of Marketing Processes
– Oversight of the Marketing Budget
– People / Team Management
– Onboarding New Talent
– Onboarding New Vendors
Take Action Now
Discover how you can accelerate your Marketing Outcomes with your Fractional CMO partner!
Don’t wait any longer. Don’t wait any longer. Book a FREE 30-minute consultation to get a chance to meet and learn about your marketing challenges.